Tor's bio

Tor Valenza aka "Solar Fred" has been a solar energy advocate since the 1980's, when he was inspired by the solar energy potential of the Citi Corp building in New York. He is a born communicator, writer, and marketing, with known television credits, as well as over a hundred magazine stories about the healthcare business and technology.

Today, after extensive training in solar technology and marketing, he is using his extensive communciation and marketing skills to shatter myths about solar energy and show how affordable solar energy is for residents and busineses. Tor is not afraid to talk to large audiences about solar power and its affordability. He is, however, afraid of liver. Please do not offer him pate. He lives in Los Angeles.

See Tor's light hearted solar blog, Dear Solar Fred, at www.solarfred.com