Janet's bio

I'm ready to help with eco-marketing, biz strategy, and/or program management.

Profile

• Nine years professional work experience in marketing and outreach, project management, program management, professional services, and training - backed by an MBA in Sustainable Management
• Three years experience developing and implementing green/sustainable business strategies
• Five years combined marketing experience; including managing the communications and outreach of a $1.6M pollution prevention campaign (2 yrs), online marketing project management with Sprint and HP (1 yr), and marketing consulting for green business and cleantech clients (2 yrs)
• Three years experience in waste and pollution prevention; including communications for a recycling and toxic waste infrastructure project (2 yrs); developing a recycling and source reduction plan for Williams-Sonoma, Inc.; and creating a consulting company to green hotel operations
• Recognized by peers as excellent communicator; confident and engaging public speaker
• Active, effective and positive team member who enjoys rolling up her sleeves to get great things done

Skills

Experience - Green Business Strategy Consulting

• The Home Performance Store | Energy Efficiency Start-up
  Authored business plan, researched competitive landscape, and designed poster and presentation
   
• Powergetics | Energy Storage Start-up   
  Managed identity development, web site launch, and event preparation in tight three week timeline
  Wrote 90% of web site copy: http://www.powergetics.com/intelligent_energy_cleanpower.html
   
• Ecodynamix | Sustainability Consultancy
  Created green operations consulting service to support the emerging green hotel market
   
• Williams-Sonoma, Inc. | National Retailer
  Developed recycling and source reduction plan for retail stores (Williams-Sonoma, Pottery Barn, Pottery Barn Kids, Pottery Barn Teen, and West Elm)
  Researched and recommended partnership strategies for vendors and shopping mall managers
   
• Xtracycle, Inc. | Utility Bicycle Manufacturer
  Identified most profitable segments, including their pain points and preferred information channels
  Informed lowest-cost strategies by creating targeted customer surveys and analyzing data
   
• MyFarm | Urban Organic Farm
  Created strategic management plan for a local urban organic farm with national franchise goal