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Influential Women in Cleantech: Top 10 fighting for the Environment in our Governments

View Lisa Ann Pinkerton's profile
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It’s easy to forget sometimes that most governments are designed to move slowly and methodically, as to help maintain an equilibrium in society.  However, in the face of increasing signs of climate change, this slow pace can be thoroughly frustrating.  Whether your government’s reactions to global warming have made you wallow or feel uncharacteristically violent, often focusing on the good that is going on can help ease the tensions of what you think “should” be happening.  In this edition we’ll focus on women in the government positions who are working tirelessly to protect

Greenwashing Gets Sophisticated

View Fenja Blobel's profile
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This month at San Francisco EcoTuesday we are very excited to have Linda Brown, Co-founder and Executive Vice President of SCS Global Services, speak. SCS Global Services has been working since the 80’s to promote sustainability by providing third party certification services in environmental performance and social responsibility, auditing, testing and standards development.  SCS was launched long before sustainability became fashionable, much less a top priority, for companies.

 

Greenwashing Gets Sophisticated” is the title of her presentation this month.  Throughout the evening, she will point out that environmental and sustainable claims are not always what they are cracked up to be, and discuss the importance of educating ourselves about this issue to appropriately weed out the hype. 


She’s in a good position to know.  SCS launched its third party certification programs in response to greenwashing and has remained a staunch defender of legitimate green claims ever since.

 

What is a “third-party” certifier? Third-party certifiers are neutral organizations that verify claims on behalf of manufacturers, retailers, public agencies, NGOs and other entities.  By contrast, “first parties” are the companies themselves, while “second parties” are other interested parties, such as industry trade associations.  A legitimate third-party certifier provides scientific, non-biased assessment, with an emphasis on transparency in order to build awareness and support informed product comparisons. 


SCS currently conducts certifications under 16 internationally recognized accreditations including green building, product manufacturing, food and agriculture, forestry, retailing and more. These certifications range in complexity from specific claims such as recycled content to complex sustainability and life cycle assessment based claims.  Here is a quick primer on the types of claims that fall under this certification umbrella:

 

Single attribute environmental claims are simple, straightforward claims about one attribute of a product. For example, SCS’s Indoor Air Quality certifications look at the emissions of products like furniture, flooring, or carpet and verify that the emission factors pass the indoor air quality requirements of California Section 01350.  Multi-attribute claims are claims about a broad set of attributes, for instance, a group of environmental, health and social measures. The “level” certification program, developed by the Business and Institutional Furniture Manufacturer’s Association (BIFMA) for furniture, is an example.  The Forest Stewardship Council (FSC) certification for responsibly managed wood is another.

 

Life-cycle assessments approach the issue of environmental performance differently. They look at and measure the entire scope of impacts associated with a product, process or service. Ideally, these results can be compared among product options to facilitate educated decisions.

 

SCS’s environmental and social mission is reflected in the company itself.  For instance, in January of this year, SCS was one of the first corporations in California to become a California Benefit Corporation under the recently enacted AB 361 legislation, along with Patagonia and 10 other California companies.  SCS is additionally a Certified B Corporation. B Corporations conduct business for the benefit of the people and the environment. They engage stakeholders to ensure corporate accountability and transparency by meeting higher legal accountability standards. They also meet comprehensive and transparent social and environmental performance standards.

 

To learn more about the environmental claims and greewashing, the challenges of third-party certification, and the importance of transparency, join us at EEFG at 6:30pm on Tuesday July 24th. Register here!

Please note, I am an employee of SCS Global Services but have made this article as objective as possible.

Jenny Minoux

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Jenny Minoux has worked in marketing and operations in the high-tech and financial industries for the past 10+ years and is currently consulting for the Green Chamber of Commerce.  She has always been an advocate of nature conservation, growing up on a family farm in WI and working her way through college at a Colorado dude ranch and Glacier National Park in MT. Most recently, she experienced the forest protection and orangutan rehabilitation efforts in Kalimantan, Borneo Indonesia.


Primary EcoTuesday City: 
San Francisco

Learn the ABC's of Effective Green Marketing at Our Next SF EcoTuesday Event

View Ivette Torres's profile
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Are you an entrepreneur looking to make an impact? Do you have a product or service that will revolutionize the green market? Learn how to market to your key demographic by attending our upcoming EcoTuesday event on March 27th.

 

This month we are very excited to have Carolyn Parrs join us this month. Carolyn is co-founder of Mind Over Markets, a dedicated green marketing communications company who works one-on-one with entrepreneurs and executives internationally to succeed in the growing green market. Carolyn is a featured author on Green Marketing in the Thomson Reuters book series for C-level executives called Inside the Minds: Greening your Business.

 

Although every month EcoTuesday attendees learn something new from our speakers, this month is unique because attendees will have an opportunity to bounce ideas off a certified Marketing and Business Coach without the high price tag.

 

This will be a wonderful opportunity to network with other sustainability leaders in a beautiful intimate setting. Whether you come to EcoTuesday to market your business or yourself, this is one event not to be missed.

 

A sustainable showroom, wonderful drinks from our sponsors, and amazing opportunity to learn how to launch your business to the next level. What more could you ask for?

Register now: http://www.meetup.com/San-Francisco-EcoTuesday/events/55265692/

 

$10 with online RSVP, $15 at the door.

Susan Cann

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As Community Liaison for Macroscopic Media LLC, I am assisting with a new feature-length documentary, "Unacceptable Levels." An entrepreneur, writer, graphic designer, & creative thinker, I share my vision of sustainable living in homes, offices, & over coffee in local cafes. I am also the founder of two local Meetup groups: a grassroots effort to remove showcase lawns & replace them with edibles and drought-tolerant natives, & women who strive toward living more simply & sustainably.

Primary EcoTuesday City: 
Silicon Valley

Call for Applications: Acterra’s 2012 Business Environmental Awards

View Fenja Blobel's profile
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November's speaker in Silicon Valley was Adriane Erickson from Acterra. If you missed the networking event last week, you still have a chance to apply for Acterra’s Environmental Awards, see below for more details.


Applications for Acterra’s 2012 Business Environmental Awards are now available - click here.  

 

This year’s categories are: Environmental Project, Environmental Innovation, Sustainable Built Environment, and the Acterra Award for Sustainability. 


Any business, municipality or organization located in the following counties is eligible to apply: Alameda, Contra Costa, Marin, San Francisco, San Mateo, Santa Clara, Santa Cruz County. Non-profits may also apply if environmental work is not their central mission. 


The deadline to apply is Friday, December 9, 2011. For more information, please contact awards@acterra.org

People for Bikes at Opportunity Green Conference

View Fenja Blobel's profile
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Family bikingFrom speakers to sponsors to attendees, this year’s Opportunity Green Conference had many visionaries that spanned the green economy. One particular booth that I loved was peopleforbikes.org. People for Bikes, a non-profit focused on promoting biking across the nation. Many of our cities in the US need to incorporate bike lanes into their city planning.

 

Why do we ride? A few interesting facts from the People for Bikes’ website: 

47% of Americans would like to see more bike lanes, trails, and bridges in their communities.

  • I personally would love to see the Bay Bridge not only create a bike lane from the East Bay to Treasure Island but also from Treasure Island to San Francisco. How many people travel across by foot or by pedal on the Golden Gate Bridge a day? How wonderful would it be if the Bay Bridge would be accessible by foot or by pedal? 

1 pound of CO2 pollution cut for every mile pedaled. 

50% of trips Americans make are less than 3 miles.

  • How wonderful if you could get your exercise while commuting! 

$8,000 spent on average each year owing and operating a car.

3 hours of riding per week reduces the risk of hear disease & stroke by 50%.

$10 saved each day by commuting 10 miles round trip by bicycle instead of car.

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This year’s conference theme of Accelerate fits perfectly with this non-profit.  “We chose the theme ‘Accelerate’ for this year’s conference because the successes that have gotten sustainably-minded people and companies to where we are today accelerates and offers the momentum to drive to an even better future.”

The goals of People for Bikes align well with the goals of green acceleration.

People for Bikes:

One for all: Build a national movement to improve bicycling in our country.

Opportunity Green:

We facilitate the movement to transform business for good, through advancing change and market transformation by providing open-minded professional unprecedented approaches to sustainability.

People for Bikes:

Let our voices be heard: Every six years, the federal government allocates billions of dollars to expand and improve our country’s transportation infrastructure.  We must improve our bike infrastructure to have the healthy planet everyone dreams of.

Opportunity Green:

Because we have the unique opportunity to do good for our world and our business simultaneously. Now is the time when our leadership is most needed, and will have the most impact on the future of our organization and communities.           


We must Accelerate the use of biking in order to have the future we all wish for.

 

Power to the Pedal People.

Accelerate At The Opportunity Green Conference This Week

View Fenja Blobel's profile
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This week on November 10th and 11th, I will be representing EcoTuesday by attending the Opportunity Green Conference in Los Angeles. This is a wonderful conference that happens yearly with visionaries attending from the green economy. Go to the Opportunity Green website for more information.


This year’s theme of Accelerate fits perfectly with the current momentum of the green economy. We must continue this acceleration in order to have the amount of positive change we need in this world.


Personally, I am especially energized to listen to Conde Nast 2011 Designer of the Year, Yves Behar speak about Redefining Design. Founder and Chief Designer of fuseprojects, Behar has lead many inspiring projects including One Labtop per Child, underwear designed with compostable packaging, “See Better to Learn Better” and many more. Redefining the way we design products incorporating sustainability in every step of the way is the design of today.

Green Education, Green Jobs, and You

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What's the value of a green education in getting a green job? Here's your chance to find out!

 

The San Francisco Bay Area Chapter of the Project Management Institute has been holding a series of 3-hour interactive Green Project Management seminars on topics like sustainability at major corporations, case studies on green projects, and even fusion energy. For more, see the PMI SF Bay Area green blog.

 

Our November seminar, on Saturday the 19th, will cover the importance of green education in getting a green job. It’s crucial for project managers to be familiar with current legislation and how it affects the overall supply chain. As we move toward stricter standards and globalization of products and services, we must be informed about how products are harvested, manufactured, and distributed throughout the globe. Kelle McMahon, CEO of the Green Science Academy, will show us how the landscape of the job market has changed, making project management skills even more valuable -- in fact, vital -- in today’s job market. She will explain how the skills she developed as a project manager helped her build a company that supports the triple bottom line: people, planet, and sustainable profits. Moreover, she will explore how you can transfer your skills to a job in a green industry, as well as showing how green education will differentiate you from other professionals in the marketplace. If you’re thinking of moving into a green job, this workshop will be perfect for you.

 

To register, go to the PMI registration page

 

Seminar Series - Details

The Green Project Management Seminar Series is co-sponsored by Keller Graduate School and the Project Management Institute San Francisco Bay Area Chapter. The seminars are held on the third Saturday of each month from 9:00 am to 12:00 noon PDT, at Keller Graduate School’s Daly City location. For details and registration information, click here.

Community & Stakeholder Engagement: Your Key to Success

View Nikki Pava's profile
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Your customers, investors, employees, investors, community, suppliers, and family.

This is just a short list of the many types of stakeholders that support your company. All stakeholders are important for the progress and prosperity of a business.

 

Strategic employee engagement is the most effective way to foster successful economic, environmental and social initiatives in a company. Employees are learning more about best practices around sustainability, which in turn helps to save the company money. Companies can support these new ideas to spur innovation that will have a ripple effect with the other stakeholders. When a company focuses attention on the employee stakeholder group, it thrives. 


On Wednesday, September 21, I will be participating in a roundtable discussion entitled, "Community and Stakeholder Engagement: A Sustainable Approach" and will be joined by representatives from B Corporation, The Green Chamber of Commerce, and the Centre for Sustainability and Excellence. We will discuss communities, renewable energy, stakeholder groups, and more. 


The event takes place at the Hotel Palomar from 6:30-8:30. The cost is $30 and food/drink is provided. The first ten people to sign up for the roundtable will gain free entry to EcoTuesday in SF, so register today!


During the roundtable, I will focus on the following: 


Employee Engagement Through Building A Green Team: Your Key To Sustainability

  • Your employees as important stakeholders
  • Tips you can use to get employees enrolled in your company's sustainability intitiatives
  • How strategic initiatives increases motivation and productivity

Please join us this month in cities across the country to meet new business contacts and friends. Our event this month will take place on Tuesday, September 27. We encourage you to register beforehand so that we know you'll be joining us. In San Francisco ten people will have the opportunity to quickly share their "elevator pitch" about their company in supportive environment! We hope to see you at an EcoTuesday this month.


By the way, our November event will be held a week earlier, on November 15. We will not be hosting a December event.