EcoTuesday Categories

Getting Ahead in Today's Job Market- Presidio Makes it Happen

View Ivette Torres's profile

Everyone has heard the old adage, "It's not what you know, it's who you know"? In this tough economy - it is both. To make it nowadays, a person must have excellent qualifications and great connections.


Metrics: Unlock the Possibilities for a Sustainable Business

View Fenja Blobel's profile

In March 2011, San Francisco EcoTuesday was hosted at the Adobe office South of Market. Meera Ramanathan, Global Sustainability Manager with Cushman and Wakefield, which is Adobe’s facilities management firm, gave a short introduction of the wonderful sustainability initiatives Adobe has accomplished over the years. In the few minutes she spoke (prior to the speaker) were not enough to dive deeply into all of the initiatives that have been happening at Adobe.

San Francisco EcoTuesday is very excited to have Meera as the speaker this month. This time she will not only discuss Corporate Carbon Accounting and Adobe’s environmental goals, but also share about the numerous environmental initiative awards that Adobe and Cushman & Wakefield's have won recently.

Adobe has been at the forefront of the green building movement. Ten of Adobe’s building are LEED-Platinum certified and 5 from outside of the United States are pursuing LEED equivalent certification. Adobe’s newest goal is to achieve NetZero energy consumption by 2015 for their San Francisco, San Jose and Boston offices that account for 30% of Adobe’s total square footage. Measuring energy usage is the first step to accomplish this goal. Adobe monitors and collects energy usage information from 30,000 data points. Given this data, they look into ways to reduce the Energy Demand. They also produce renewable energy onsite. Last but not least, Adobe buys carbon credits to offset 100% of Scope 1 and 2 emissions.

The GHG Protocol categorizes emissions into three broad scopes:

Scope 1: All direct GHG emissions.

Scope 2: Indirect GHG emissions from consumption of purchased electricity, heat or steam.

Scope 3: Other indirect emissions, such as the extraction and production of purchased materials and fuels, transport-related activities in vehicles not owned or controlled by the reporting entity (employee business travel), electricity-related activities (e.g. T&D losses) not covered in Scope 2, outsourced activities, waste disposal, etc.

We look forward to hearing Meera speak next Tuesday, June 26th at Yoshi’s in San Francisco. Register today- there’s only one week left!

Call for Applications: Acterra’s 2012 Business Environmental Awards

View Fenja Blobel's profile

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November's speaker in Silicon Valley was Adriane Erickson from Acterra. If you missed the networking event last week, you still have a chance to apply for Acterra’s Environmental Awards, see below for more details.

Applications for Acterra’s 2012 Business Environmental Awards are now available - click here.  


This year’s categories are: Environmental Project, Environmental Innovation, Sustainable Built Environment, and the Acterra Award for Sustainability. 

Any business, municipality or organization located in the following counties is eligible to apply: Alameda, Contra Costa, Marin, San Francisco, San Mateo, Santa Clara, Santa Cruz County. Non-profits may also apply if environmental work is not their central mission. 

The deadline to apply is Friday, December 9, 2011. For more information, please contact

People for Bikes at Opportunity Green Conference

View Fenja Blobel's profile

Family bikingFrom speakers to sponsors to attendees, this year’s Opportunity Green Conference had many visionaries that spanned the green economy. One particular booth that I loved was People for Bikes, a non-profit focused on promoting biking across the nation. Many of our cities in the US need to incorporate bike lanes into their city planning.


Why do we ride? A few interesting facts from the People for Bikes’ website: 

47% of Americans would like to see more bike lanes, trails, and bridges in their communities.

  • I personally would love to see the Bay Bridge not only create a bike lane from the East Bay to Treasure Island but also from Treasure Island to San Francisco. How many people travel across by foot or by pedal on the Golden Gate Bridge a day? How wonderful would it be if the Bay Bridge would be accessible by foot or by pedal? 

1 pound of CO2 pollution cut for every mile pedaled. 

50% of trips Americans make are less than 3 miles.

  • How wonderful if you could get your exercise while commuting! 

$8,000 spent on average each year owing and operating a car.

3 hours of riding per week reduces the risk of hear disease & stroke by 50%.

$10 saved each day by commuting 10 miles round trip by bicycle instead of car.



This year’s conference theme of Accelerate fits perfectly with this non-profit.  “We chose the theme ‘Accelerate’ for this year’s conference because the successes that have gotten sustainably-minded people and companies to where we are today accelerates and offers the momentum to drive to an even better future.”

The goals of People for Bikes align well with the goals of green acceleration.

People for Bikes:

One for all: Build a national movement to improve bicycling in our country.

Opportunity Green:

We facilitate the movement to transform business for good, through advancing change and market transformation by providing open-minded professional unprecedented approaches to sustainability.

People for Bikes:

Let our voices be heard: Every six years, the federal government allocates billions of dollars to expand and improve our country’s transportation infrastructure.  We must improve our bike infrastructure to have the healthy planet everyone dreams of.

Opportunity Green:

Because we have the unique opportunity to do good for our world and our business simultaneously. Now is the time when our leadership is most needed, and will have the most impact on the future of our organization and communities.           

We must Accelerate the use of biking in order to have the future we all wish for.


Power to the Pedal People.

Accelerate At The Opportunity Green Conference This Week

View Fenja Blobel's profile

This week on November 10th and 11th, I will be representing EcoTuesday by attending the Opportunity Green Conference in Los Angeles. This is a wonderful conference that happens yearly with visionaries attending from the green economy. Go to the Opportunity Green website for more information.

This year’s theme of Accelerate fits perfectly with the current momentum of the green economy. We must continue this acceleration in order to have the amount of positive change we need in this world.

Personally, I am especially energized to listen to Conde Nast 2011 Designer of the Year, Yves Behar speak about Redefining Design. Founder and Chief Designer of fuseprojects, Behar has lead many inspiring projects including One Labtop per Child, underwear designed with compostable packaging, “See Better to Learn Better” and many more. Redefining the way we design products incorporating sustainability in every step of the way is the design of today.

Community & Stakeholder Engagement: Your Key to Success

View Nikki Pava's profile

Your customers, investors, employees, investors, community, suppliers, and family.

This is just a short list of the many types of stakeholders that support your company. All stakeholders are important for the progress and prosperity of a business.


Strategic employee engagement is the most effective way to foster successful economic, environmental and social initiatives in a company. Employees are learning more about best practices around sustainability, which in turn helps to save the company money. Companies can support these new ideas to spur innovation that will have a ripple effect with the other stakeholders. When a company focuses attention on the employee stakeholder group, it thrives. 

On Wednesday, September 21, I will be participating in a roundtable discussion entitled, "Community and Stakeholder Engagement: A Sustainable Approach" and will be joined by representatives from B Corporation, The Green Chamber of Commerce, and the Centre for Sustainability and Excellence. We will discuss communities, renewable energy, stakeholder groups, and more. 

The event takes place at the Hotel Palomar from 6:30-8:30. The cost is $30 and food/drink is provided. The first ten people to sign up for the roundtable will gain free entry to EcoTuesday in SF, so register today!

During the roundtable, I will focus on the following: 

Employee Engagement Through Building A Green Team: Your Key To Sustainability

  • Your employees as important stakeholders
  • Tips you can use to get employees enrolled in your company's sustainability intitiatives
  • How strategic initiatives increases motivation and productivity

Please join us this month in cities across the country to meet new business contacts and friends. Our event this month will take place on Tuesday, September 27. We encourage you to register beforehand so that we know you'll be joining us. In San Francisco ten people will have the opportunity to quickly share their "elevator pitch" about their company in supportive environment! We hope to see you at an EcoTuesday this month.

By the way, our November event will be held a week earlier, on November 15. We will not be hosting a December event.

The Future Looks As Bright as the Sun!

View Kirsten Flynn's profile


I am going out on a limb here, and guessing that the EcoTuesday community believes that global warming is both real and caused largely by human influences. The preponderance of scientific evidence supports this, and scientists are the most careful people in the world about making sure their statements are backed by fact. 


So with that as a given, and again assuming that most of us care about a livable future the question becomes, “so what the heck can I do about it?” The people that I have meet at our EcoTuesday evenings care deeply, and often center their professional life on solutions to this and other environmental problems.  But it is challenging to know what actions can really have an effect.


This might be part of the reason for the results of a recent Gallup poll.  It showed that concern about environmental issues has dropped between 4 and 9 percentage points over the course of one year. The only bright note was that the two issues that had dropped the least were issues of safe, clean drinking water and global warming.  I think this drop is party because people suffer from concern burnout.  If they cannot see that they can make a difference, they cease to be concerned as a defense against feeling hopeless. 


This month’s speaker at our Silicon Valley EcoTuesday can refresh your level of hope.  We will have James Cook, Director of Business Development at First Solar, join us this month.  He will speak to us about his work in large-scale solar generation plants.  I am especially eager to hear about his personal passion to help the state of California achieve 50% renewable electrical generation by 2030 and push toward FFFF – Fossil Fuel Free by Fifty (2050, that is.)  These goals are striking for a number of reasons. 


Most of us know that CO2 is a greenhouse gas that contributes to global warming.  Carbon dioxide is the largest single contributor, in fact CO2 accounts for 83% of all the green house gas (GHG) emissions in the United States.  Don’t glaze over on me here, I’m am coming to why this is so exciting! 


By far, the largest source of carbon dioxide emissions is the burning of carbon-based fuels for electrical generation.  This is interesting, since so many think that transportation is greatest problem.  If we could reach the goal of generating our electricity from fossil free sources by 2050, we would be greatly reducing the largest cause of GHG emissions.  If this were accompanied be incremental improvements in all other emissions, we would truly be looking at improving the environmental outlook for future generations. 


So, although it can seem that solar power is a fancy perk for a green building, or only of interest to energy policy wonks, in reality it holds the potential to be a huge part of the solution to global warming, within our lifetimes!

How Green Building Can Save Our World

View Jesse Martinez's profile

This April, San Francisco USGBC-logoEcoTuesday will feature Dan Geiger, Executive Director at the U.S. Green Building Council - Northern CA Chapter Tuesday, April 26th. Please join us to learn more from Dan on his very interesting talk around "How Green Building Can Save Our World"

Coming off the cusp of California’s new building codes took effect January 1, 2011, referred to as CalGreen, the codes have raised the floor on minimum building standards for new construction, incorporated green elements into base code, and as such are another manifestation of California’s leadership in the green economy.

As Dan states "There has been quite a bit of discussion about the relationship between the codes and rating systems like LEED".

Dan goes on to say, "Industry and policy analysts widely agree that LEED is significantly more rigorous than the new building codes1 2, and is the most powerful tool available for market transformation. In addition, LEED has systems for existing buildings, commercial interiors, core and shell, schools, neighborhoods and more. One way to think of all this is that codes define the floor (and are the law), whereas LEED sets the ceiling".

So with CalGreen codes and LEED Systems in place, "How Green Building Save Our World" will certainly make for a lively discussion.

The U.S. Green Building Council - Northern California Chapter is a 501(c)(3) not-for-profit, voluntary organization that educates, motivates, provides resources and advocates for industry transformation to build and maintain sustainable communities.

USGBC’s VISION: Buildings and communities will regenerate and sustain the health and vitality of all life within a generation.

USGBC's MISSION: To transform the way buildings and communities are designed, built and operated, enabling an environmentally and socially responsible, healthy, and prosperous environment that improves the quality of life.

In addition to having Dan lined up as our great speaker this month, we've got a great venue for networking. We are being generously hosted by Temple at their San Francisco office located at 540 Howard.

Known also as Green Temple, Green Temple aims to have the greatest positive impact and limit their negative impact.  They achieve this through internally implementing resource conservation measures, perusing innovative and inspirational solutions and engaging in the community.  As important as scientific advances and building materials are important, we also need to change the way we live and think.  With over 2,000 people a week coming through our doors resource management is exponentially important. By reducing their resource consumption we not only help the planet, but save money.

We get started at 6:30, come join us for some great networking, introduce yourself to a room of professionals, and to learn something new!

RSVP here, $5 online or $10 at the door.

Welcome Our Two New SF Ambassadors

View Nikki Dionne's profile

I'm happy to introduce our two new San Francisco EcoTuesday Ambassadors!
Jesse Martinez and Jenny Martinez (no relation) have fully stepped up and taken the lead, which has have been a huge help for me in San Francisco as I take a step back (to have a baby) and play a more minor role in organizing the monthly events.
Thanks so much to everyone out there for joining me in welcoming the new family members!

Jesse Martinez

Originally from the big state of Texas, Jesse has enjoyed being in San Francisco since 1997. After a few startups and Corporate Life, he currently helps companies minimize or eliminate paper usage through document-driven business process improvement techniques. He is not only passionate about volunteering for great causes (Food Bank, March of Dimes, Habitat for Humanity, etc.) but helping other organizations become more “green” through their efforts thru Connect the Dots. As an EcoTuesday Ambassador, his mission is to help facilitate the bringing together of other like passionate individuals so that we can make a difference/impact on this planet in our lifetime.

Jenny Martinez

Born and raised in the San Francisco Bay Area, I have worked as a designer for local technology companies and startups. My specialty is the design of brands, web and interactive tools. I believe design can effect change for the common good. My passion is to work for and partner with organizations who’s goals are to build a more sustainable world.

September's Speaker in SF: Jurriann Kamp, Founder of Ode Magazine

View Nikki Dionne's profile

We are thrilled to have Jurriaan Kamp, the founder of Ode Magazine, as our speaker in San Francisco this month. Kamp will discuss his thoughts on the power and need for optimism and solutions in ourJurriann Kampcurrent world, the role of media and specifically Ode in making a positive impact needed to create a sustainable world.


Ode’s mission is to publish stories about the people and ideas that are making a difference. The magazine for “intelligent optimists,” Ode reports on positive news in the areas of health, science, spirit, life, energy and business. is a vibrant community that connects readers from around the globe.


Jurriaan Kamp founded Ode Magazine in The Netherlands in 1995 with his wife, Helene de Puy. The magazine continues to thrive there and in 2007, Ode Magazine’s U.S. offices opened in the Bay Area.


Before founding Ode, Kamp was an editor, correspondent in South Asia and Chief Economics Editor at the Dutch daily newspaper NRC Handelsblad. He is the author of Small Change: How Fifty Dollars Changes the World and Because People Matter. Ode Magazine in the Netherlands recently published its 100th issue.


Please join us on Tuesday, September 28th for this amazing opportunity.  To register for the event, click here.


Urban EcoTourism - Is it really real?

View Anand Iyer's profile

Silicon Valley EcoTuesday chapter organized an interesting talk in July. Don Eagleston, the President and CEO of the Sunnyvale Chamber of commerce talked about `Authentic Urban Ecotourism’. Don is a leader in establishing Ecotourism plans in urban environments, a concept new to conventional Ecotourism. In this talk this month Don defined the criteria required for authentic ecotourism and how it differentiates itself from greenwashing and adventure tourism.

Green Homes, No Compromise

View Anand Iyer's profile

Bridget Biscotti Bradley proclaims that she loves just one thing – home improvement! She has done every types of remodeling in her home until she found green home. She is our speaker for the month of May. She is the co-founder and owner of RECLAIM Inc, a Menlo Park based seller of green remodeling products for homes. She writes in her website – “Our goal is to find products that you instantly fall in love with because of their style, comfort, and usability. The fact that they are also eco-friendly will be an added bonus.” They sell all kinds of green products such as recycled materials and organic materials. This talk should be very interesting.


Come and meet Bridget on Tuesday, May 25th, as she talks about her experiences and her ideas of creating green homes with stylish and yet eco-friendly products . You will also be able to interact with other EcoTuesday members and share your ideas of changing the world to a better place. This is a free event but registration is required! Please register at


EcoTuesday event on Tuesday April 27th, 2010:


Speaker: Bridget Bradley, RECLAIM Inc, Menlo Park


Venue: Wild Palms Hotel, 910 East Fremont Avenue, Sunnyvale CA.



Rohini Batra and Anand Iyer

Ambassadors, Silicon Valley Chapter


Did You Miss EcoTuesday This April? You'll Have a Second Chance to Hear From our Speaker at AltBuild Expo

View Jennifer Gooding's profile

Join me at The 7th Annual City of Santa Monica AltBuild Expo Friday and Saturday, May 7‐8, 2010 at the Santa Monica Civic Auditorium (1855 Main Street, Santa Monica, CA).

The expo is free and open to the public and includes over 150 exhibitors featuring the best in green building materials, energy efficiency, and water conservation. Demonstrations and discussion groups for the general public led by area green building experts offering knowledge on what green Bbilding means to them – from a design, carbon footprint and pocketbook perspective.

Our fantastic speaker from this April’s EcoTuesday, Dan Thomsen, head of The Building Doctors, will be speaking again, this time on a panel at AltBuild Expo on Saturday at 2 p.m. on practical financial analysis for energy efficiency retrofits and welcome your questions. Hope to see you there!


Are Improved Planned Cities An Answer to Global Warming?

View Rohini Batra's profile

What is the first thing that comes to your mind when you hear that we have to fight global warming and greenhouse gas emissions? As many others would, we think of solar powered houses and electric cars. No, that need not be the case. This month’s speaker at EcoTuesday event suggests a better alternative that reduces greenhouse emissions without altering the present-day life style of people. What is so incredible is that this plan addresses the root cause of the emissions.


“Building Climate-Friendly Communities (BCFC)” is a grass root movement supported by Sierra Club, Loma-Prieta chapter. Megan Fluke is the Organizer of this movement and we are proud to have her as our next speaker. Megan Fluke is a Bay Area native with a passion for sustainable living and community engagement. She graduated from San Jose State University in May 2008 with a degree in Environmental Studies. During her time at SJSU, she served as the Director of the Environmental Resource Center and as an intern with the Silicon Valley Land Conservancy. After graduation, she was hired as Community Director for GenerationEngage Silicon Valley where she worked to engage young adults in their community and the political process. Megan is a graduate of Community Leadership San Jose, which identifies emerging leaders within the Silicon Valley metropolitan area and exposes them to a broad range of issues vital to the community. She currently serves on the organizations’ board of directors.


After a year of serving as a member of their Executive Committee, she was hired by the Loma Prieta Chapter of the Sierra Club as the Grassroots Organizer for the Building Climate Friendly Communities Campaign. In her new position, Megan is working to increase public support for vibrant, walkable, transit-accessible communities in San Mateo and Santa Clara counties.


Come and meet Megan on Tuesday, April 27th, as she talks about her experiences and her ideas of creating sustainable communities. You will also be able to interact with other EcoTuesday members and share your ideas of changing the world to a better place. This is a free event but registration is required! Please register at


EcoTuesday event on Tuesday April 27th, 2010:


Speaker: Megan Fluke, Grass root organizer, BCFC, Sierra Club-Loma Prieta Chapter


Venue: Wild Palms Hotel, 910 East Fremont Avenue, Sunnyvale CA.



Rohini Batra and Anand Iyer

Ambassadors, Silicon Valley Chapter