Silicon Valley EcoTuesday chapter organized an interesting talk in July. Don Eagleston, the President and CEO of the Sunnyvale Chamber of commerce talked about `Authentic Urban Ecotourism’. Don is a leader in establishing Ecotourism plans in urban environments, a concept new to conventional Ecotourism. In this talk this month Don defined the criteria required for authentic ecotourism and how it differentiates itself from greenwashing and adventure tourism.