Green Networking

SF EcoTuesday: Innovative Design Panel W/InterfaceFLOR, Lifefactory & Autodesk

View Ivette Torres's profile
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At many of our EcoTuesday events our members become inspired about sustainability issues but it can be overwhelming to keep up the momentum. How can they make an difference while going on about their daily lives?

 

Six Degrees of Sustainability: Building Better Green Relationships

View Brittany J. Ellis's profile
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    My interest in building better green relationships started with cannibals. Cannibals with Forks. That's a book by British sustainability consultant John Elkington. The title refers to the provocative question posed by Polish poet Stanislaw Lec who asked, "Is it progress, if a cannibal uses a fork?" The "cannibals," in this case are corporate capitalism and the tendency of corporations to "devour" their competition. The "fork" is the triple bottom line--people, planet, and profits of sustainable capitalism. Certainly I expect corporations to be mindful of social justice (people), environmental quality (planet), and economic prosperity (profits), but what about me? What is my individual responsibility? As a business owner, do I practice the triple bottom line? I must admit that green living is a challenge and does not come naturally to me or most Americans. We are consumers. Our economy depends on us to consume. So how can I promote sustainability without being considered un-American? Why has "green" gotten so partisan? How can I make a difference in a country so divided about sustainability issues?

 

  Then I had my "a-ha" moment. Green networking is not about "Us vs. Them." It's about you and me. Let's share our concerns for the future. Find a middle ground. Get the dialogue started on common ground. That way we keep expanding the network, instead of holding on tighter to negative, fear-based beliefs.

 

   Awareness of the issues and getting involved are the keys to a successful green network. Let's share our concerns about the environment and sustainability. Do you have a mission statement? Mine is: "Helping people make simple changes that will simply change their lives, in order to become healthier and eliminate toxins from their homes."

 

  Sustainable relationships are easier than you think. People are everywhere! Everybody knows somebody. People are an unlimited renewable resource. Certainly we are all special, but we are not an endangered species. Just make the effort to get out and meet people regularly. There are networking groups everywhere.

 

  When you meet someone, listen to them. Treat them with respect. As a former newspaper reporter, believe me, everyone has a story to tell. What are their interests, their special concerns? If I listen, I learn. But I must admit, I have not always followed my own advice. At times, I have gotten carried away and verbally "firehosed" people. I never heard from these people again. They seemed to have vanished. My point is, people won't care about how much you know, until they know how much you care.

 

  Finally, visualize your Green Network. My Green Network is my community, it is constantly expanding. I am connected to a diverse group of individuals of all ages, colors, nationalities, and lifestyles. I see infinite possibilities and hopeful new perspectives. I hope you do, too, with your green network.

 

  So let's get together sometime and find out more about each other.

 

Connectivity and EcoTuesday

View Karen Eubank's profile
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Connectivity. It’s the latest buzzword. Borrowed from science and adopted by the media it’s rapidly peppering our conversations and making us sound smarter than we really are. That’s why we like it so much! But what is connectivity really all about?

 

In a post by Josh Hill on his blog The Daily Galaxy he noted, “Microsoft studied a total of 30 billion instant messages sent by over 250 million people in June of 2006, and determined that we are in fact, all linked by only 6.6 degrees of separation.”

 

“We've confirmed that it's indeed a small world," Microsoft researcher Eric Horvitz said.  Connectivity. We are connected.  We are plugged in, completely. Unless you are living in a cave, you are connected."

 

EcoTuesday has made me think about connectivity more than ever before. Sure I realize how Facebook has changed our world. I’ve found childhood pals in minutes, put together reunions in a matter of days and learned about births and deaths, all on Facebook. Facebook is part of our connectivity but it’s still not human-to-human. 

 

EcoTuesday is. That connectivity hit me in the face after our last event and made me realize exactly how important and powerful our green networking group is. I got an email from a brand new member thanking me for the event. He experienced “connectivity” in so many ways. I’d like to share part of that email with you.

 

“EcoTuesday is turning into a great direction for me. One of the members threw out a challenge to me that has given me reason to take advantage of the numerous contacts I have made over the years.I have spent a large portion of the day making calls and doing research and found a whole host of new products and ideas that fit into our objective of earth friendly marketing tools." 

 

"So, thank you.  I am really enjoying the opportunity to turn my experience and network into something that can be a catalyst to improve our environment. How cool is that?"

 

Pretty cool!