Forewarning! If you are an Entrepreneur, Existing Business, Career Transitional, or Job Seeker; read on. If you understand, and follow the guiding principles of the “Green,” aka Sustainability Movement; you have unlimited opportunity.
Traditional demographic marketing models are proving to be less and less useful in understanding the green audience, and psychographic marketing is the new trend. Psychographic is a focus on “thought” as opposed to demographics such as age, gender, geographic location, occupation, etc. Unlike many studies that only focus on the “green” or “environmental” aspects of the sustainability movement, the Lifestyles of Health and Sustainability (LOHAS), highlights the Rise of Ethical Consumerism within psychographic segmentations of sustainability based on environmental, societal values, social values, health (mind, body, and soul), fiscally, and apprehensively.
Due to the difficulty in understanding market psychographics, it will take economic historians over the course of the next 100 years or more too scholarly define the sustainable economic transformation we are about to adhere. This will be defined based on the efforts of today and tomorrow’s leaders, and how creatively ingenuitive these leaders strive to be while promoting their understanding of corporate sustainability. And this is where the door of opportunity opens…Knock Knock!
In 1992 I read the United Nations Agenda 21; a call to action for all governments and industry for sustainable development. Drawing on these 17 years of sustainable development research, my personal involvement with the Solar Living Institute, years of ecopreneurial trials and tribulations, and my recent Ecotrain Green Career Guide publication; I enjoy vocalizing my holistic understanding of “sustainability,” and the economic opportunities on the horizon.
Please join EcoTuesday Portland on February 23rd, when I share my understanding of sustainability while providing ecopreneurs, existing business, and job seekers with a greater “green” opportunity moving forward!
