Southeast Michigan and Detroit

Ambassador Notes

A huge change is taking place in Detroit. The automotive industry is re-engineering its course of action. More sustainability-oriented companies are coming to the scene and changing the financial and social environment. The shifts that occur in Detroit will have an impact on the entire world. EcoTuesday is proud to be a part of it.

Bob Lilienfeld Challenges us to "Use Less Stuff"

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Our visit with Bob Lilienfeld, publisher of the "Use Less Stuff"newsletter, and sustainability consultant to WalMart, was one of our best events from an interaction perspective. Though our turn out was a little light due to snow, we were able to assemble a very vocal, well-informed crowd.

Bob talked to us about the tendency of so many of us to "use a lot of stuff."  Ranging from multiple automotibiles in a household, to multiple products that do the same thing, to an overadundance of packaging,  Bob presented us with the idea that tangible goods, or "Stuff" can't substitute for the experiences and memories we have as people and families.  Bob talked in detail about the growing trend to acquire and use multiple types of personal technology and the impact that has on personal and family relationships. In many situations, Lilienfeld asserted, we are increasingly drawn to forms of media that we consume alone and in virtual situations, avoiding the need to communicate directly with other actual human beings.  If we "Use Less Stuff", we might have to learn how to actually interact and cooperate mure successfully

Lilienfeld also spoke to us about his work with WalMart, assessing sustainability claims for products that WalMart may market in their stores.  Many kinds of claims are critically evaluated, ranging from packaging content, to types of testing, to product lifecycle impact.  Much of what passes for "sustainable" products truly stretches the truth, and WalMart has laid down the challenge to its suppliers and to itself to reduce the total impact of its operations and the products it sells.

Check out Bob's blog at www.use-less-stuff.com.

Share Your "EcoTuesday Success Story" With Us!

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We're starting a new feature in the EcoTuesday newsletter - EcoTuesday Success Stories - and we want you to be included!

Have you experienced some form of "success" by being involved in the EcoTuesday community? It's time to share that with all of the EcoTuesday participants!   Please send me a short paragraph (100 words max) explaining your Success Story.   Your Success Story could include something along the following:  

    Bob Lilienfeld says, "Use Less Stuff."

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    Ever heard the statement that "you cant throw stuff away; there is no away"?   Ever thought about why we seem to feel good about "recycling", all the while continuing to consume unparalleled levels of virgin natural resources?   Have questions about an American culture built around continuously increasing levels of consumption of products, goods, services, and materials that support our American Lifestyle?   Wonder what we can do to break the "waste habit" that is so ingrained in our culture?

    Rick Bunch, U/M Erb Institute: Michigan and the Economics of Sustainability

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    EcoTuesday and Rick Bunch, Managing Director of The Erb Institute for Global Sustainable Enterprise, a partnership between the Ross School of Business and the School of Natural Resources and Environment at The University of Michigan.  The Institute’s large MBA/MS program prepares students to lead sustainable enterprises by pairing management training with environmental science and policy knowledge.  




    Rick’s EcoTuesday talk will lay out the education and research agenda for the next generation of sustainable business leadership, describing programs and strategies of the Erb Institute and how the Institute can work with business, non-profits and governments to advance sustainable enterprise.  He will address the proposition that Michigan should strengthen its economy through a focus on green manufacturing, while also exploring what additional competitive advantages the state might realize from its long history of addressing social sustainability issues in business.










    Rick has 15 years of global experience leading development of business education and research programs around issues of sustainability and corporate social responsibility.  Previously with the Business and Society Program at The Aspen Institute, he launched a new program for education and research on business-and-society topics in Chinese business schools. 

    Rick's diverse background has included an assignment with the Bainbridge Graduate Institute, near Seattle, Washington. Founded in 2002, BGI's mission is to be the leading values-driven business and management school that prepares individuals to transform the world of work and to help create sustainable, socially just economies and healthy environments.

    From 1996 to 2003, Bunch served as director of business education at the World Resources Institute (WRI). He produced training conferences for business school faculty and program staff in North and Latin America and China. He also oversaw the development and publication of business-school curriculum, and developed and co-authored the Beyond Grey Pinstripes MBA program rankings.

    Bunch holds an MBA and environmental management certificate from the University of Washington and a bachelor’s degree in political science from Yale University.

    Green Building at the Ross School of Business

    The Ross School is among the world leaders in research and academic programming devoted to sustainable enterprise. The Ross building is an example of that commitment. Incorporating many architecturally innovative and environmentally responsible features, the building was designed and built in accordance with the Leadership in Energy and Environmental Design (LEED) Green Building Rating System. The building features cutting –edge energy conservation features and technologies, green roofs, water-conserving fixtures, sustainably harvested and renewable materials and extensive recycling and reuse of demolition and construction waste materials.

    Please join us and RSVP today!

    Collaboration and Energy Policy - We're All In It Together

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    Dana Sevakis, Michigan representative for the Apollo Alliance, spoke at EcoTuesday Southeast Michigan   as a member of our regional roundtable on sustainability.   Dana’s discussion centered on how important collaboration is for driving policy to support developing green markets in Michigan and nationwide.  Dana emphasized collaboration as the key for building policy to create market demand, as well as the infrastructure for creating efficiencies among OEM suppliers.

     

     
    Participants agreed that coherent organization is still lacking among suppliers and creates confusion that stymies immediate and meaningful collaboration.  Dana (and the Apollo Alliance) encourages eligible businesses to join the Apollo Alliance Directory of Green Businesses, and to take advantage of the Michigan Public Benefits Fund that helps small businesses retool for the green economy.  

     

    Overall, she encouraged unity among the business community to channel their objectives into policy making. Many participants agreed, and overwhelmingly believe the state should take a bigger role by creating a national leadership council here in Southeast Michigan.  

     

    Among other concerns expressed that day was the lack of a national green energy policy, much like that being discussed in Germany and in other parts of the EU.  Carbon trading in its infancy in the US, and is an essential component in letting the open market helping to regulate energy use.  Developing national policy will provide major carbon emitters, like utility companies, with a market-based incentive for addressing overall carbon output.  

    The Wind Cries "Mary"

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    Our Guest Speaker in November was a professional friend of ours -- Mary Templeton. Mary is Executive Vice President of Sales and Marketing, Wind Energy Consulting and Contracting, Inc (WECC), which provides turn-key services for wind projects large and small. She is based in Michigan and has sales and marketing responsibilities for the Jacksonville, Florida-headquartered company, working to develop the wind energy economy in the Americas and theCaribbean. Over the past year, she has served as the Vice Chair with the Wind Energy Resource Zoning Board (WERZ), representing the public at large and assisting in the identification of the best locations for wind energy development in Michigan.  

     


    Michigan and other states have recognized the need for a more forward-looking planning approach to the interconnection of wind energy projects. The Wind Energy Resource Zone Board was created following comprehensive energy legislation, to assist with this planning process. Specifically, the board was tasked with identifying a “list of regions of the state with the highest wind energy harvest potential” and conducting related studies. 

     

     

    Three regions in West Michigan and one region in the Thumb area have the state’s highest potential for wind energy projects. Transmission companies and electric utilities are now tasked with identifying the electric transmission facilities needed to deliver the estimated minimum and maximum wind energy potential from each of these regions.  They are required to submit this information to the Wind Energy Resource Zone Board, which will review that information.  The Michigan Public Service Commission will issue a final order that designates the area of Michigan likely to be most productive of wind energy as the primary wind energy resource zone and may designate additional wind energy resource zones.

     

    September 2009 EcoTuesday in Ann Arbor

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    We held our September event at an Irish Pub in downtown Ann Arbor.   Our speaker was great and well received.  His name is Justin Sutton and he is the founder of a company called the Interstate Traveler

     

    Justin is a Michigan native who has been working for years on a concept that seems to be right out of the future. It’s a magnetic levitating rail system that will run along with existing freeway infrastructures.   The high speed passenger and freight transportation system would be powered by solar panels which are used for hydrogen generation resulting in the production of clean electricity and water for municipalities.  As a result, the this mass transportation system becomes a revenue producer (as opposed to a revenue drain like most mass transportation).  No financial subsidies are needed to make this system operational.  Justin already has over 150 worldwide investors – and Justin is offering a revenue sharing model with hosting states and cities.

     

    So far, some of Justin’s technology is currently  being deployed in Middle east cities.  However the company is currently trying to make this concept a reality in Michigan.  The main obstacle to making it a reality in the state is getting right of way access to freeways so the hyrail system can be built (some 36 feet high) along highway areas.  The concept was studied and endorsed by Michigan house and senate and 2002 and is currently being reviewed for another endorsement.  

     

    Participants were very engaged with a lot of good questions.  Several even gave a standing ovation.  Also – there were good networking opportunities for participants as usual.

     

    On October 27, Jeremy and I are planning our first ever panel event with four distinguished speakers.  We look forward to seeing many old and new friends there.  Please RSVP and join us!

    Michigan's Economy - Beyond Automotive Manufacturing

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    EcoTuesday Enthusiasts:

     
    Please join us for a very special EcoTuesday event in October.  For the first time, EcoTuesday will employ an interactive panel format -- with opportunities for you to interact with each of our four distiguished panel Speakers in addition to the usual great networking!

     

    WHEN:

    Tuesday, October 27th, 2009 5:30 - 9:00 p.m.  (Due to the interactive

    panel format, EcoTuesday will be kicking of one-half hour earlier than

    the normal 6:00 p.m. time slot.) 

     

    WHERE:

    Shields Pizza

    25101 Telegraph Rd. (North of 10 Mile Rd.), Southfield

    Ph: 248-356-2720

     

     

    OVERVIEW:

    Comprising four of Southeast Michigan’s most prominent leaders, drawn

    from academia, business, labor, and government, this unique event will

    feature a roundtable approach, with professionally facilitated

    interaction between participants and speakers.     Incisive commentary

    and thoughtful debate will be encouraged.  Compiled input and

    recommendations will be summarized and discussed by each of our

    invited leaders, and a summary of the event will be forwarded to

    participants and press, and socialized to a diverse audience.

     

    GUEST PANEL SPEAKERS:

     

    Thomas Anderson – Senior Director for Automation Alley

    Rick Bowers –Attorney for the President,  Kenneth V. Cockrel, Jr.

    Detroit City Council Green Initiatives

    Dana Sevakis – Michigan Coordinator for the Apollo Alliance

    Rebekah Warren – State Representative for the Michigan 53rd district,

    and Chairperson of the Great Lakes and Environment Committee

     

    MORE INFORMATION:

     

    Rebekah Warren, D-Ann Arbor, Michigan House of Representatives

    State Representative Rebekah Warren represents the 53rd district,

    which is made up of almost the entire city of Ann Arbor and includes

    the University of Michigan.  She is currently serving in her second

    term in the Legislature, and acts as Chair of the Great Lakes and

    Environment Committee, and a member of the Judiciary Committee, Tax

    Policy Committee, Oversight and Investigations Committee, and the

    Government Operations Committee.

     
    Rick Bowers, Esq.,,  Attorney for President Ken Cockrel , Detroit City

    Council

    Rick has worked as a staff member and attorney for the Detroit City

    Council President, Kenneth V. Cockrel, Jr., and was formerly Director

    of Mayor Cockrel’s Office of Energy and Sustainability.  Currently he

    is the point person for the Council President Cockrel’s Green Task

    Force. Despite some obstacles to be overcome along the way, the most

    exciting prospect for Rick Bowers is that he knows- this is only the

    beginning for a better Detroit and a better nation, which is now

    embracing sustainability principles.

     

    Tom Anderson.  Thomas E. Anderson, PhD, MBA

    Tom is currently Senior Director and Director for Entrepreneurship,

    Automation Alley, a membership consortium for technology focused

    companies. As Director for Entrepreneurship he leads the business

    accelerator for small companies and educational programs for

    entrepreneurs, and manages a $6M seed investment fund.       His

    experience base includes 4 years of independent strategic consulting,

    plus over 20 years experience leading technical research teams at

    General Motors Research and Development Center, from fundamental

    biomedical research to technology development. He has a PhD in

    Neuroscience from University of Michigan and an MBA from Michigan

    State.

     

    Dana Sevakis,  Michigan State Coordinator Apollo Alliance.  

    Dana serves as the Michigan Coordinator for the Apollo Alliance, and

    is active in environmental policy development and legislation

    advocacy.    After graduating in 2000 with a B.A. degree in

    environmental studies, Dana joined the Chicago Recycling Coalition to

    improve the city’s “Blue Bag” recycling program. She also worked for

    Chicago Jobs with Justice, a labor-community coalition engaged in

    strengthening worker’s rights.  In 2004, Dana, a Michigan native,

    returned to the Detroit area as a member of the political and

    communications staff for SEIU Local 3, a Midwest regional “Justice for

    Janitors” local.

     

     

    Panel Speakers include (from left to right): Tom Anderson, Rebekah

    Warren, Dana Sevakis and Rick Bowers (not shown)

     

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    Announcements

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    ECOTUESDAY IN NOVEMBER AND DECEMBER

    Due to the holidays, EcoTuesday meetings in November and December will

    be held on the 3rd Tuesday of each month (rather than the 4th).

    Therefore the events will occur on November 17th and December 15th.

    More program details will be forthcoming.

     

    ENVIRONMENT AND ENERGY EPPRENTICE™ EXPERIENCE

    On October 15, 2009, the Environment & Energy Epprentice Experience™

    will be at Next Energy, Detroit, and presented by Paragon Leadership

    International. The event develops leadership skills through real-time

    coaching as participants work with non-profits WARM Training Center,

    Michigan Municipal League, Michigan Wind Institute and Global Wind

    Systems. Team projects will be around Energy Efficiency, Environmental

    Sustainability, Energy Economy and Alternative Energy.

    Judges for the Environment & Energy Epprentice™ are Steve Armstrong,

    Sr. VP/General Manager, Kelly Services; Nancy Bacon, Sr. VP, Energy

    Conversion Devices/Uni-Solar; Gilbert Borman, Executive Director,

    Michigan Wind Institute; Kate Brass, Sr. Exec, GE Energy;  Mark

    Brucki, Executive Director,  Economic Development and Government

    Relations, LTU; Bob Chapman, Executive Director, WARM Training; Liesl

    Clark, Deputy Director, Michigan DELEG; Nick Flores, Capital Access

    Program Manager, Green For All; Joyce Hayes-Giles, Sr. Vice President,

    Customer Service, DTE Energy; Sam Hogg, Market Analyst, Next Energy;

    Sue Jeffers, Associate General Counsel, Michigan Municipal League;

    Curt Lalonde and Jeremy Eckhous, Principals of element-e and

    EcoTuesday Ambassadors; Chris Long, CEO, Global Wind Systems; James L.

    Newman, CEM, LEED® AP, ASHRAE OPMP, Owner, Newman Consulting Group;

    Mary Templeton, VP Sales, Wind Energy Consulting and Contracting,

    Inc.; Filza Walters, Facilities Director WSU and LTU professor,

    ASHREA; Dawn White Ph.D, President, Accio Energy.

    Andrew Humphrey, Detroit WDIV Channel 4, will be Master of Ceremonies

    for the award presentation.

    Participation starts at $111. For information  call 877.264.6200 or

    register online at www.paragon-lead.com.

    August Meeting Summary with Ford Director of Sustainability (John Viera)

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    For those of you who missed John Viera, Director of Sustainability for Ford Motor Company, you missed a great discussion. John provided an engaging overview of sustainability efforts at Ford. Ford made a commitment to being a corporate leader in sustainability a number of years ago, and much of that commitment is starting to pay off. John mentioned that there were at least three areas that Ford maintains on sustainability efforts: product, manufacturing, and social responsibility. 

      While much focus is placed on all three areas, if there is any one area where more current resources are being placed its in their products. For example, Ford is creating multiple fuel and energy platform by readying various operations throughout the world. Rather than second guess the most viable source of fuel or energy in the future, Ford has a cross-platform strategy will allow the automaker to make relativity quick adjustments to vehicle manufacturing. As a result of this sort of plug and play approach, Ford anticipates it will be ready to leverage the right vehicle fuel and energy sources when and where they are needed in the future. Of course Ford products are designed with other positive sustainable features in mind. Fuel economy is among these – and the company continues to find ways to provide best-in-class fuel economy without sacrificing comfort and performance. Ford sustainability efforts also permeate many other facets of their operations from vehicle materials acquisition and disposal, plant operations, waste management, energy conservation and much more.   For more information about Ford’s blueprint for sustainability, check out the following link:   http://www.ford.com/about-ford/company-information/corporate-sustainability

    Detroit Speaker in August :: John Viera/Director of Sustainability at The Ford Motor Company

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    Please join us for the August EcoTuesday! This month's speaker is John Viera, Director of Sustainability at The Ford Motor Company. John’s discussion is entitled “ A Complete Review of Ford’s Economic, Social and Environmental Strategies."   He will provide an all-encompassing overview of how Ford Motor Company is making plans and transformations in many facets of their sustainable business strategies.

     

    Please RSVP for EcoTuesday in Detroit today!

     

    Here's more info on John:

    John Viera was appointed director, Sustainable Business Strategies for Ford Motor Company in January, 2007.  Mr. Viera is responsible for developing global sustainable business plans and policies, reporting externally on the company's environmental and social performance, and leading the company's engagement and partnerships with non-government organizations (NGOs) and other stakeholders.
     
    Viera has held several positions within Ford Motor Company during his 24 year tenure before being named to his current position.  For the first seven years of his career, he worked in the company's Truck Division.  In 1992, Viera was responsible for the Truck Product Planning organization that lead Company efforts in the development of natural gas-fueled pickup trucks.  In 1994, Viera led the efforts of the Truck Computer Aided Design organization. 

    In 1997, Viera was appointed manager, Plant Engineering Vehicle Team, Explorer and Mountaineer programs.  Located in Louisville, Kentucky, Viera was responsible for all on-site engineering personnel for Explorer plants in Louisville, St. Louis, Missouri, and Valencia, Venezuela.  He returned to Michigan in 1999 to become the chief engineer for the Ranger Compact Pickup and Electric Ranger, including current and future model programs.  In 2002, Viera took on the company's mid-term cost reduction initiative, building a team which delivered $1.2 billion of savings in eighteen months, beating his assigned target by over a year.  In 2003, Viera became chief engineer for the Expedition and Navigator Full Size SUVs, with full responsibility for current and future model programs.  

    Viera is an active member of the Product Development arm of the Ford African Ancestry Network (FAAN), with a focus on mentoring and counseling, and speaking at workshops.  Viera also is an active member of the St. Andrew's Church Men's Club, focusing on fund raising activities for Youth Clubs and Senior Homes in the Ann Arbor-Ypsilanti area. 

    A native of Chicago, Viera attended the University of Michigan, receiving his Bachelors of Science in Mechanical Engineering in 1984 as well as a Masters in Business Administration in 1992. 
     

    Upcoming EcoTuesday Events

    • Ann Arbor and Detroit - March, 2010 RSVP
    • Cleveland - March, 2010 RSVP
    • Dallas - March, 2010 RSVP
    • Denver - March, 2010 RSVP
    • Portland - March, 2010 RSVP
    • San Francisco - March, 2010 RSVP
    • Silicon Valley - March, 2010 RSVP

    Detroit Local Partners

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