Ivette Torres's blog

SF EcoTuesday: Innovative Design Panel W/InterfaceFLOR, Lifefactory & Autodesk

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At many of our EcoTuesday events our members become inspired about sustainability issues but it can be overwhelming to keep up the momentum. How can they make an difference while going on about their daily lives?


Getting Ahead in Today's Job Market- Presidio Makes it Happen

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Everyone has heard the old adage, "It's not what you know, it's who you know"? In this tough economy - it is both. To make it nowadays, a person must have excellent qualifications and great connections.


Algae - A Smart Replacement for Petroleum

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For the past few years I have been extremely interested in algae as an alternative to petroleum. I was a student at the Green MBA and my interest was first peaked by my then classmate and now CEO of Skip to Renew, Stig Westling. Stig’s company develops and produces sustainable, environmentally friendly, and cost-effective industrial lubricants and greases.


This got me thinking - what other companies are out there and who is leading the pack in the biofuel market? My research led me to Riggs Eckelberry, the CEO and President of OriginOil. “OriginOil is proving its next-generation technology to greatly enhance algae biomass harvesting and oil extraction. This allows scalable industrialization to make algae a high-yield, cost-competitive replacement for petroleum.”


What is admirable about algae is that unlike many other biofuel alternatives is that it does not require farmland or fresh water therefore “fundamentally changing the world’s source of oil without disrupting the environment or food supplies”.


To say I am very excited about Riggs Eckelberry speaking at this month’s EcoTuesday on May 22nd would be a great understatement. I feel that the knowledge and expertise he can provide our members is invaluable. Not only has Riggs proved himself in the competitive tech market he has now undertaken this challenge in the world of alternative energy and proven to be successful.


Riggs Eckelberry has helped OriginOil become a publicly-traded technology firm that helps algae growers extract oil from Algae for use as a feedstock for the commercial production of transportation fuels, chemicals and foods. In January of 2011, Riggs Eckelberry was named to the Advisory Board of the National Algae Association. He speaks regularly on algae industry trends and writes the Algae Business column for Algae Industry Magazine.


I hope that as you read this you are as excited as I am and will attend what will surely be an amazing discussion about Algae as viable replacement for petroleum. Register today - there's only one week left!

Learn the ABC's of Effective Green Marketing at Our Next SF EcoTuesday Event

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Are you an entrepreneur looking to make an impact? Do you have a product or service that will revolutionize the green market? Learn how to market to your key demographic by attending our upcoming EcoTuesday event on March 27th.


This month we are very excited to have Carolyn Parrs join us this month. Carolyn is co-founder of Mind Over Markets, a dedicated green marketing communications company who works one-on-one with entrepreneurs and executives internationally to succeed in the growing green market. Carolyn is a featured author on Green Marketing in the Thomson Reuters book series for C-level executives called Inside the Minds: Greening your Business.


Although every month EcoTuesday attendees learn something new from our speakers, this month is unique because attendees will have an opportunity to bounce ideas off a certified Marketing and Business Coach without the high price tag.


This will be a wonderful opportunity to network with other sustainability leaders in a beautiful intimate setting. Whether you come to EcoTuesday to market your business or yourself, this is one event not to be missed.


A sustainable showroom, wonderful drinks from our sponsors, and amazing opportunity to learn how to launch your business to the next level. What more could you ask for?

Register now: http://www.meetup.com/San-Francisco-EcoTuesday/events/55265692/


$10 with online RSVP, $15 at the door.

Presidio’s Sustainable Management Program-Rethink Everything!

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Nestled within the bustle of San Francisco city life lies the serene Presidio National Park, home of the prestigious Presidio Graduate School. Founded in 2003, Presidio Graduate School educates and inspires a new generation of skilled, visionary and enterprising leaders to transform business and public policy and create a more just, prosperous and sustainable world.

How does Presidio Graduate School accomplish this while offering rigorous MBA, MPA and Executive Certificate programs? Presidio’s sustainable management program is “a strategic approach to rethinking everything.” This forward thinking is what makes Presidio one of the top sustainable programs in the country.

No matter your interest or educational background, Presidio Graduate School will teach you how to harness your power to design healthier products, address complex social injustices and understand environmental issues that affect us all. Presidio integrates sustainability into every course – from sustainable leadership to life cycle accounting, from social marketing to ecological economics. Students apply sustainability frameworks and methods to real-life business cases both within actual companies, non-profits and government agencies, and within their own career and/or entrepreneurial plans. Presidio allows students to tackle real world problems in a real world setting.

Sustainability is not a buzz word; it is a real way of thinking about the world in a holistic and healthy way. It is important to teach students and future leaders how to transform the business world to become more sustainable. If you are interested in taking your career to the next level or in learning more about the Sustainable Management programs at the Presidio Graduate School, please make sure to sign up for one of their upcoming information sessions.

Why are 26 Cities Green With Envy?

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Well in 2011, San Francisco took the title as the “greenest city in North America”. The study, conducted by the Economist Intelligence Unit studied the environmental performance and commitments by 27 major metro areas in the U.S. and Canada, and we won!

 This is greatly due to the efforts of this month’s guest speaker, Johanna Partin. Johanna serves as Director of Climate Protection Initiatives in the office of San Francisco Mayor Ed Lee, where she advises Mayor Lee on citywide sustainable energy, climate, transportation, green building and other programs promoting sustainability for San Francisco.

In addition to creating change in the mayor’s office Johanna has over 17 years' experience in the fields of renewable energy, microfinance, gender equity and sustainable development, and has worked both locally and in more than 15 countries around the world.

If you are interested in learning more about change starting at the local level and how you can help Johanna and the city of San Francisco keeps it title, come to our next EcoTuesday event January 24th at The W Hotel, SF.

To see what topics Johanna will be discussing and register for this very special event, click here.

Thank You 2011!

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Our last EcoTuesday SF was a great success. We had an amazing turn out and we learned a lot. Did you know that IT data centers are responsible for 2% of world emissions, yet they can positively impact the remaining 98% of emissions in the world?


Thank you to our wonderful brilliant speaker, Peter Perrault, from NetApp who was able to explain IT and its role within Sustainability so clearly that even non IT people like me were able to comprehend.


NetApp practices what they preach by “keeping their own house in order first” therefore they have worked hard to receive the first EPA Energy Star certification for a data center. Additionally, they understand that the People portion of People, Planet and Profit is equally as important and offer all their employees 40 paid hours to do community service in the local communities. Must be why they are ranked #5 by FORTUNE as one of the top 100 Best Companies to Work For in 2011(netapp.com).


I also want to say a big thank you to Shelly and John at CompoClay who helped us out tremendously with our last two events and have providedNovember Event such a welcoming place for all our EcoTuesday attendees.


And finally I would like to extend a warm Thank You to everyone that helped make EcoTuesday a success over the past year, we greatly appreciate your feedback and support and we look forward to an amazing 2012 with all of you!

Join Us For Our Last EcoTuesday of 2011!

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Living in the Bay Area we are the hub of technology, but how can technology help us become more sustainable? This month, we explore the unique opportunities that tech provides to us to  become more efficient and more environmentally responsible, all while saving a tremendous amounts of money.


November’s speaker, Peter Perrault from NetApp, better known as the “Green Giant” is well versed in how to overcome environmental challenges and turn them into real savings. In 2008, “PG&E presented NetApp with a rebate of $1.4 million under PG&E's Non-Residential New Construction Program, which encourages PG&E's commercial, industrial, high-technology, and agricultural customers to implement energy-efficient building and process design and construction” (Netapp.com).


Peter heads NetApp’s Global Sustainability Program and has extensive experience in sustainability and environmental economics. In addition to leading the way in green tech he also is the co-chair of the Environment Committee for the Silicon Valley Leadership Group, an advocacy organization working to ensure economic health and a high quality of life for the entire Silicon Valley community.


Come learn more about how IT can enable sustainability for the greater good at EcoTuesday SF, November 15th(one week early!).


Please RSVP  here.

Participants “Pitch” Night

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Are you looking to promote your new startup, attract possible funders, or spread the word on a new initiative? If so we invite you to attend “pitch” night on September 27th.


This month we will be hosting a very special EcoTuesday event where we open the floor to 10 lucky participants to “pitch” their organization. Each person will be randomly selected (via a business card entry) and given 3 minutes to "pitch" their company or initiative.


Given that EcoTuesday is known to attract many sustainable business leaders from all over the Bay Area this will be a great opportunity to promote your company while receiving useful feedback.


Additionally, this event will be held at one of SF’s premier green nightclubs, Temple. Who’s vision is ‘to create an eco-concious’ ‘edu-tainment’ complex that works synergistically with all of the entities of the Zen Compound to inspire and work with the community to take on the most challenging issues facing San Francisco and our planet... and have a good time doing it!”


Plus, one lucky person will be taking home a very special raffle prize at the end of the evening!


As you can see this will be a night full of exciting opportunities so don’t miss it. Tickets are selling quickly so please RSVP as soon as possible!


We look forward to seeing you on Tuesday, September 27th.

Salesforce.com-Using the Cloud to Benefit the Environment

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Join us this month for an insider’s look into one of the largest growing companies in the world and learn how it focuses on driving sustainability with special guest, Sue Amar, Sustainability Officer at salesforce.com.

Salesforce.com is a true Cinderella story; it began as startup by four people in a small San Francisco apartment a little over ten years ago and now has over $1.3B in annual revenues. Salesforce.com, with its no software motto, has taken cloud computing to the next level. The simple "software as a service" (Saas) model has launched the company as not only the leader in the cloud space but also in sustainability.

According to its website, salesforce.com promotes its cloud system as “The most efficient model for carbon savings” and they have the numbers to prove it. The company shows a reduction in 95% emissions over on- premise hardware and 65% reduction over “private” clouds. In addition to running a lean green operation through optimization, saleforce.com promotes sustainability through an ethical supply chain: procuring energy-efficient services and equipment, choosing environmentally responsible suppliers, providing green tools for clients, and ensuring all leased and owned IT equipment is responsibly managed at the end of their life.

The enormous task of managing all aspects of sustainability at salesforce.com is handled by Sue Amar, Sustainability Officer, who in 2006 realized the importance of the environment and volunteered to spearhead and promote sustainability within the company. Her hard work has paid off and salesforce.com has been become a leader in sustainability and was recently voted as one of the most ethical companies of 2011 by Etisphere Institute.

This month Sue will discuss “Reducing Carbon Emissions in the Cloud” and focus on the following areas:

  •  Collaboration and best practices
  •  Sustainability Leadership
  •  Reducing IT emissions
  •  Community engagement


We look forward to seeing you on July 26th at the Adobe Offices (601 Townsend, San Francisco. Please remember to register beforehand! Register HERE.

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