What a thrill it was for Karen and me looking around the room last Tuesday during Dallas' first ever EcoTuesday event.  A mixture of entrepreneurs, executives, neighbors and all-around eco-enthusiasts, our group numbering over 30 people happily networked, talked and laughed the evening away at Times Ten Cellars.  Trading stories while swapping business cards, we opened wtih introductions and closed with new friendships. 

Our featured presenter, Pam Hoffmann, gave an excellent overview of what to look for in a green company.  A high-ranking independent representative of Shaklee Corporation, Pam shared personal stories from her 15-year journey with the 50-year old company. Founded by Dr. Forrest Shaklee in 1956 on the principle of environmental integrity, Shaklee still manufactures Basic H, the first biodegradable household cleaner and the official product of the very first Earth Day.  Staying true to its roots decades later, Shaklee became the world's first Climate Neutral company and has since planted over a million trees while helping that many families enhance their financial security.  "Helping people build a business while building community is a big part of Shaklee's sustainability ethic," Pam told us, explaining how it has equipped her and many others to make a great income by marketing products that express their green values.

As we discovered, Pam's insights about Shaklee's success could be applied to our own businesses.  Sharing the keys to selling (building relationships) and product efficacy (extensive testing), Pam also taughts us something about what it takes to stay in the game for as long as she has.  "No matter what business you are in or waht the nature of your product is, you must hold on to your vision," said Pam.  "If you can express your vision and stay true to it, you can get others to follow you."  Pam and the company she represents are pictures of eco-integrity.  We are grateful to her for supporting our event and setting the tone for future speakers. 

We also want to raise a glass to Times Ten Cellars, a local winery that generously donated the venue for us to hold our meetings.  Times Ten Cellars is a sustainable business in its own right, as demonstrated through its commitment to the East Dallas community, its support of dozens of non-profits and local businesses, and even through its use of recycled napkins and serving utensils.

We welcome you all back for our next EcoTuesday on February 23.  Come help us grow this incredible group!