The Completion of the SF Events & What's In Store For 2013

My life’s purpose is to create awareness for alternative living choices for people who might not have access to them. This is why EcoTuesday started way back in 2007 and why I founded my new company, Alegria Partners, earlier this year.

One of the many things that I’m proud of about EcoTuesday is that the people that come each month and the companies that are represented tend to be those with incredibly strong ethics that are tied to the great possibility of “Turning the Tide” of our current business models and paradigms. Those in the EcoTuesday community work on new technologies that save water, clean our air and help us decrease our dependence on fossil fuel. Participants also vote with their dollars, invest in other people’s dreams through crowdfunding campaigns, and share the tangible objects they have through the access economy’s platforms. There is a huge push to share information and knowledge, rather than keep all of that information to ourselves.  All of these things affect how companies work, and those who attend EcoTuesday have really embraced this shift.

Over the past (almost) six years, EcoTuesday has hosted approximately 250 events in 13 cities across the country. People from many other countries have attended the events and some have even replicated them in their own countries. This has been a great form of flattery! In San Francisco alone, we’ve had 61 events, including 4 fantastic panel discussions focusing on very specific areas of sustainability. This means that hundreds and hundreds of people have attended EcoTuesday events over the years.

For me, the most powerful part of attending an EcoTuesday event is hearing about all the incredible things that everyone shares about during the Introduction Circle. While many beautiful things are happening in the world, we also have a lot of not-so-nice things happening in our world, such as climate change, border tensions, homelessness, lack of funding for education. When I hear 50 people - or more - share what they’re passionate about, I know that what they’re sharing about is so incredibly tied to their own personal lives. This might not be blended into the business of the company they work for or the company they started, but it

 really shows what’s true to them personally. I’ve had the honor and opportunity to learnabout some of the most innovative, progressive companies first-hand and all are excellent. It’s been incredible to learn about how all these different companies work, about their relationships with the vendors in their supply chains, and how they relate with their customers. Thanks so much for giving me this fantastic opportunity over the years to be a witness to all of this.

EcoTuesday is now transitioning into a new phase and will be under the umbrella of Alegria Partners, where I provide sustainability initiative development and marketing strategy services to mission-driven companies. Right now, there aren’t any plans for more monthly events in San Francisco in the future. However, and I’ve mentioned this before, I do hope to have 1-2 full of half-day events at some point

 next year. When we meet again next time, we’ll even have other things in store for you, such asan unconference, more panel discussions, or longer keynote speakers. To make this happen,

I’ll need your help. I’ll be looking for people to help me create a strategy and execute the event. Volunteers are golden! I’ll also need the help of those out there who can become sponsors to invest funds to help cover operational costs of a bigger event.


I see this change from monthly events to less frequent events not as a death, but as a shift or a transformation. I’ve used the word “bittersweet” to describe how I feel about this shift. It’s been a challenging choice, but I know in my heart that it’s a good one and I am excited about having more time to spend on my blossoming family and expanding business.

I do hope that you’ll all keep in touch - sign up for the EcoTuesday mailing list, be our friend on FB, join our linkedin group and follow us on Twitter. Wow - that’s a lot of social media! But this way, you’ll be able to stay updated about what’s going on with EcoTuesday and I’ll share more news and information about our partners and friends.

Thank you all so much for supporting EcoTuesday over the years, and being a part of our sustainable community!

Best,

 
More photos from the last monthly event in San Francisco. It was quite a celebration at the W Hotel and absolutely wonderful to see so many EcoTuesday supporters from over the years! Thank you all for joining us!


 

 

EcoTuesday

What is EcoTuesday all about?

We're still hosting events in Cleveland and Silicon Valley!

EcoTuesday is a structured networking event for sustainable business leaders that takes place on the fourth Tuesday of each month in cities across the country.

Here's a brief outline of what takes place at each event:

  • Arrive at the venue, settle in, and meet new people
  • Learn about the cutting edges of sustainable business from an expert
  • Quickly introduce yourself & your project to a roomful of people
  • Network with people you learned about during the Introduction Circle

Full EcoTuesday room

Providing access to conversations focused on sustainability and sustainable solutions is important, so we want EcoTuesday to spread throughout the world.

How Mosaic Brings Solar to the 75%

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From the roof of my condo complex in a sunny part of San Francisco, I can see solar panels on at least a few houses on each surrounding block.

 

Yet solar for our condo has eluded us. When it comes to solar, condos -- with multiple owners and HOA regulations -- are a tough nut to crack. I’m determined to get us solar power someday, but the jury is out on when that day will come.

 

While I’m interested in solar for environmental reasons, most people go solar simply to save money -- which is how I’ll have to sell it at my condo. After all, most of us can’t afford solar power for altruistic reasons alone. It has to make financial sense.

 

Yet while more people are becoming aware of the financial benefits of solar, most still can’t participate in those benefits. That’s because 75% of us don’t own our roof or have a roof suitable for solar. My condo is just one example of the many barriers to going solar for the 75%.

 

That’s where Mosaic comes in. It’s part of a community power movement that’s providing more opportunities for the 75% to go solar. Community power aims to decentralize clean electricity generation and make it accessible to all. As solar and other renewables become more available and affordable, the hope is that ordinary consumers of that power will benefit, rather than big companies outside their communities.

 

But many community power options rely on policy changes that are slow to come. A growing number of people are tired of waiting and are taking matters into their own hands to make solar projects happen. Crowdfunding has emerged as a simple and powerful way to allow the 75% to take action by investing directly in solar. With crowdfunding, even people who can’t get solar on their own roof can participate by pooling their dollars to support solar.

 

Till now, most crowdfunding models have been about making donations to fund solar projects. That’s great if you’re looking for a worthy charity. And it’s true that solar benefits everyone, even if it’s not on your own roof. But what if you want to reap the benefits of solar in a more direct way? Mosaic provides that opportunity with a new model that lets people invest in solar projects and get a solid return.

 

Is solar is worth investing in? Take a cue from Warren Buffett, whose recent purchase of two solar plants sent stocks soaring. Of course, most of us can’t afford a whole solar plant. The good news is that now, you don’t need to be a millionaire to invest in solar. One of Mosaic’s first projects is providing investors a hefty 6.4% return, and some of them ponied up as little as $25.

 

That’s what’s so exciting about Mosaic. With a low barrier to entry, Mosaic is bringing solar and its benefits within the reach of regular people like you and me. For me, this means I don’t have to wait to get solar on my condo. I can invest now in Mosaic and be part of bringing solar to communities, and even get a return on my investment. Finally, I’ll have a real stake in solar. Finally, I’ll get some direct benefits, without needing to put panels on my roof. Finally, I’ll be able to do well while doing good.

 

Now, that’s what I call solar for the 75%.

 

This post was originally published at Mosaic.

Straight From the Source: Insights From a Summer of Sustainability Networking

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Since May of this year, I've taken on the task of transitioning to a new career in sustainability. In so doing, I’ve taken advantage of every resource available. Needless to say, it's been quite a learning experience. Here, I'd like to share some key insights with those of you in the EcoTuesday community who are in the middle of a job search or interested in transitioning to a new career. I hope you find them helpful wherever you are on your career path!

 

In early August, I received some non-traditional advice through a career services workshop. Seasoned career coach Josh Hernandez recommended contacting organizations that have recently won grant money to convey interest in their new project as another way to discover job opportunities. In mid-September, I found out about one such recently funded food access project in Baton Rouge – the Mayor’s Healthy City Initiative’s Fresh Beginnings Project. I called them immediately to share my enthusiasm about their one of a kind initiative as well as to provide a relevant resource I thought might prove useful. At the end of the conversation, I asked if I could email my resume for them to keep on file if and when paid opportunities should arise. Three weeks later, I was sent an application for a full-time Fresh Beginnings Grant Coordinator opening, which was not posted anywhere online. I ended up actually meeting the woman who was hiring for the position at the Louisiana Food Access Summit, where she saw me volunteer to coordinate the next Baton Rouge Food Policy Council meeting. She emailed me the next day to set up an interview, and last week, I had the very great fortune of being offered the position!

 

1) Looking for a job? Network, network, network! It’s estimated that nearly 80% of new jobs are landed as a result of a personal recommendation rather than applying online. Vivian P. Panou, Director of Special Events and Projects at Earth Friendly Products(EFP), met the CEO of EFP at her daughter’s soccer game where she shared that she was looking for work and was later offered her current position. Her advice? Talk to everyone! Don’t just rely on your existing network. Seek out new volunteer opportunities that will help build your experience, relevant events that will expand your contacts, and information interviews over coffee, lunch or cocktails with those who are already established in the field that you’re interested in. 


2) Monetize now! Tess Mateo, Managing Director and Founder of CXCatalysts, pointed out that most people follow the traditional career path of returning on investment (ROI) – get a degree in order to get a good entry-level job so that you are eligible for a management position that will hopefully, eventually qualify you for the position and career that you actually want. Mateo recommends another strategy: returning on assets (ROA) – identify your expert skills and services and monetize those right now through freelance projects and/or consulting! If monetary compensation is unavailable, suggest a work trade to avoid providing free services. Work hard to ensure that you have a great professional reputation doing whatever it is that you want to get paid to do.  


3) Brand yourself! If you’re not already plugged in to professional networking sites like LinkedIn, now is the time. But don’t stop there. Increase your visibility on LinkedIn by sharing valuable resources that some of your contacts might be inclined to share with their networks. Join relevant groups and lead compelling discussions. Blogging and publishing articles on your work will also help to build name recognition and expand your clientele and network. Nikki Pava, founder of EcoTuesday and Alegria Partners, reiterates: “Create a brand now! Become the expert that everyone comes to. [Then,] people will have all the evidence they need to do business with you in the future”. 


4) Thinking about starting a nonprofit? Think again! Founder and CEO of Local Orbit Erika Block finds that lots of people are trying to address social dilemmas with new nonprofits, but explains that what we actually need are more social entrepreneurs! Identify the missing links in the market you’re interested in and consider meeting those needs with a socially responsible business. Socially responsible investing (SRI) in areas like environmental stewardship and social justice is on the rise. Also, see the U.S. Small Business Administration’s Office of Women’s Business Ownership for resources on training and financial assistance. 


Lyndsi Lambert, M.A., is a local food networker studying Sustainability Management at LSU. She currently serves as Development Manager for Greater Baton Rouge Clean Cities Coalition.  Connect with her on LinkedIn or via email at lyndsi.lambert@gmail.com

End of this EcoTuesday Era & Info About 2013

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This post is to share that Tuesday, November 27th will mark the very last monthly EcoTuesday event in San Francisco. It's been a great five and a half years and I'm so proud of all that EcoTuesday has accomplished since the first event in February of 2007.


In the meantime, please make sure to attend the October 23rd event in Silicon Valley and the October 30th events taking place in Cleveland and San Francisco.

My goal in life is to create awareness for alternative, healthier living choices and bring those choices to people. When EcoTuesday first started, my intention for the event was to create a professional environment where sustainable business leaders could come together to create authentic relationships AND learn more about sustainability. After the events, everyone would then share all that they've learned with all of the other people in their lives to help spread the information shared.  I'm happy to say that EcoTuesday has accomplished that - and then some! Participants have made great connections and learned more about the industry they represent and even more information about industries that are new to them. It's been incredibly fulfilling for me to host an event and see how much people get out of attending and learning from each other - while having fun. 

 

For me, this decision is bittersweet. I've had a great time producing and leading EcoTuesday, however, with the arrival of my second child in January I realized that I need to re-prioritize my commitments. Once I get settled in with the new baby, I will be focusing more of my efforts into my main business, Alegria Partners. I'm really excited about this new venture and strive to help companies with their sustainability initiatives and employee engagement campaigns (such as creating green teams). 

 

Please don't write off EcoTuesday entirely. I do have plans percolating to host a 1-2 half-day events next year. The content of these conferences might include an UNconference component, a few deep panel presentations focused on specific topics, incredible speakers, and, as always, the famous EcoTuesday Introduction Circle.

 

I'll continue to send a newsletter about once a month so please stay tuned for EcoTuesday updates and overall information pertaining to sustainability and trends in business. Our Facebook pageTwitter stream and Linkedin group will continue to be active and you're more than welcome to share information about your company, careers and interests through those social media outlets.

 

It's been a true joy to share this ride with you over the years! Again, please join us at EcoTuesday in Silicon Valley on Tuesday, October 23rd and Cleveland and San Francisco on Tuesday, October 30th. Also, mark your calender for the last event at the W Hotel in San Francisco on November 27th. Share a celebratory, complimentary champagne toast with us!

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Countdown To Our Farewell in San Francisco

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It's been wonderful to hear so many nice statements and thoughts about the completion of the monthly EcoTuesday events in San Francisco. I've heard the question, "why is it ending?" or "why can't someone else do it?" so many times over the past few weeks. So flattering! Please read my longer explanation of the status of EcoTuesday. Short kudos like this one, from a longtime EcoTuesday supporter, make me smile: "Congratulations for creating such a valuable, informative, fun and interactive forum for ideas concerning sustainability and the well-being of all people and places to thrive!" (Thanks, Jeremy Pearl!)

The good news, though, is that the Ambassadors in Cleveland and Silicon Valley will still host and lead the monthly events in those cities. Please let your friends and colleagues know about each month's speakers in these areas, and share how informative and valuable you find the Introduction Circle so that the events in these cities continue to grow! 

I'd love to see as many new and veteran EcoTuesday fans at our final farewell event, which will take place on Tuesday, November 27th at the W Hotel. Please come for this final gathering to enjoy a complimentary glass of champagne and share your EcoTuesday memories with others - I know I'd love to hear them!

SF EcoTuesday: Innovative Design Panel W/InterfaceFLOR, Lifefactory & Autodesk

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At many of our EcoTuesday events our members become inspired about sustainability issues but it can be overwhelming to keep up the momentum. How can they make an difference while going on about their daily lives?

 

At our next EcoTuesday event we share with you how we can all make a difference by choosing to buy eco-friendly products. We have worked hard to bring together some very talented leaders in the design world and create a panel on Innovative Design. Our panelists will discuss: Current trends in product design, issues regarding materials reduction and the future of innovative design.

 

We at EcoTuesday are excited to be presenting such innovative speakers who are truly sustainable design leaders. Our panelists include: Dawn Darby from AutoDesk, Mikhail Davis for Interface, and Pam Marcus from Lifefactory.

 

If you are looking to network in an intimate setting and really make some valuable connections, this is your opportunity to do so!

 

For more information on our speakers, their companies and RSVP please visit our meetup page.

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Getting Ahead in Today's Job Market- Presidio Makes it Happen

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Everyone has heard the old adage, "It's not what you know, it's who you know"? In this tough economy - it is both. To make it nowadays, a person must have excellent qualifications and great connections.

 

This is where Presidio Graduate School comes in. It offer a strongeducational foundation with its MPA, MBA, Executive Programs and Dual Degrees but also offers a student the opportunity to make some very valuable connections.

 

For instance, last month, Presidio Graduate School presented, "A Master Class in Collaborative Economics, Featuring Van Jones." In this class Mr. Jones provided his latest theory on how citizens can use technology to create bottom-up, people-powered innovations to fix the U.S. Economy. Although this class was open to the public, only Presidio students were privy to a mentoring session following the lecture with Van Jones himself.

 

This month, Presidio was one of the main organizers for the Meeting of The Minds San Francisco 2012. It featured more than 250 invited global urban sustainability leaders from more than a dozen countries. All discussing how to better design a sustainable city. This was the place to connect with sustainable leaders that are making a difference in our world today.

 

The opportunities to make these valuable connections are abundant at Presidio. This Friday, October 12th do not miss, "A Master Class in Impact Investing Featuring Jed Emerson." Impact investing is a rapidly growing trend in the sustainable community and this is great way to learn the fundamentals.

 

As you can see, Presidio Graduate School is involved in so many opportunities to make these valuable connections that it will surely give a student the career advantage they are looking for. If you are interested in making a difference in your career path while creating a positive impact on the business community it is worth checking out what Presidio has to offer. Whether you choose to attend the Meeting of The Minds Conference or one of their info sessions, coffee shop chats, or webinars please do not hesitate to do so. Plus, if you want an insider's look into the very active Presidio community visit them on their Pinterest site, Facebook Page, or Blog!

Top 10 Women of Sustainability - Nikki Pava Listed

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(This article was featured in Renewable Energy News and Cleantechies.)

 

In this second installment in our series on leading women in cleantech and sustainability sectors, we offer up our top picks for the sustainability sector. Quite often this category is dominated by women working in Corporate Social Responsibility, as it’s a sector where women have made great strides to gain leadership roles in the last few decades. However, for our series, we are saving those women of CSR for a later post. This let’s us focus more on those women doing unique sustainability work that might otherwise not be noticed. Stay tuned for our Women of CSR post, it’s not far behind!


1. Nikki Pava – Co-founder, EcoTuesday & Founder of Alegria Partners

Nikki Pava is both the co-founder and president of EcoTuesday and part of the organization’s Ambassador team in San Francisco. EcoTuesday is a renowned networking event for sustainable business professionals that takes place every fourth Tuesday of the month in cities across the US. The organization’s 5-year anniversary celebration takes place on February 21st with special guest speaker Brian Black, president of the Sustainable Industries Magazine.


Most recently, Nikki launched Alegria Partners, an integrated marketing and sustainability consulting firm that helps to manage and grow businesses. Clients include Technology Forecasters, Blue Coat Systems, Maestro Conference and Greenopolis. As an independent consultant, Nikki has also worked in a strategic capacity with Williams-Sonoma on a project to decrease waste in their stores and played a key role in implementing Burning Man LLC’s five-year sustainability plan. She also helped Morrison & Forester (one of the country’s largest law firms) establish its Cleantech Practice Group. Nikki has an MBA in Sustainable Business from the Presidio School of Management and has worked in a strategic capacity with Fortune 500 companies, small- and medium-sized businesses, and non-profits to develop strategic plans and coordinate teams to reach specific and measurable goals.

Follow her on Twitter>>

 

2. Elizabeth Sturcken - Director of Corporate Partnerships, Environmental Defense Fund

Elizabeth Sturcken is the Managing Director of the Corporate Partnerships program at the Environmental Defense Fund (EDF). There she develops and implements joint projects with leading companies in order to create environmental change. Elizabeth currently works with Wal-Mart to create a broad environmental change in crucial areas of its business, including climate change, China, seafood, and packaging. Additionally, she has worked with FedEx to develop environmentally advanced heavy-duty delivery vehicles. With UPS she helped implement innovative changes in their express delivery packaging.

 

3. Karen Flanders – Senior North American Representative at Prince of Wales’s Business and Sustainability Programme

Karen Flanders is a Senior North American Representative at Prince of Wales’s Business and Sustainability Programme where she contributes to the organization’s mission to draw on world-leading research and networks of Cambridge University to help business leaders address the critical global challenges they face today. Karen is also a Senior Associate (Fellow) with the University of Cambridge Programme for Sustainability Leadership (CPSL). In her 20 years of experience working on the sustainability field, both domestically and internationally, Karen has become an important member of several major corporations, NGOs and intergovernmental organizations.


Prior to joining CPSL and working with PWBSP, Karen served for eight years as the director of sustainability for the Coca Cola Company. Prior to that, she lead the European and global advocacy campaigns for WWF for 12 years. She is also part of the board of the Women’s Network for a Sustainable Future.

 

4. Bonnie Nixon – Executive Director, Sustainability Consortium

Formerly an executive with Hewlett Packard, Bonnie Nixon is known for her ability to inspire and serve as a catalyst for transformation in the field of sustainability and social and environmental responsibility. As Executive Director for The Sustainability Consortium (TSC), Bonnie is responsible for providing strategic direction and executing on the TSC’s bold vision for independent global product standards. TSC works to help set the standards and develop transparent methodologies, tools and strategies that will drive a new generation of products and supply networks that address environmental, social and economic imperatives. Some of the Board of Directors representatives are companies and organizations of the caliber of Arizona State University, the University of Arkansas, The Walt Disney Company, Wal-Mart, PepsiCo, Proctor & Gamble, Dell and more.


With her more than 25 years of experience in social and environmental responsibility for large corporations, Bonnie serves on many multi-industry consortiums, including global retailers, footwear and apparel, toy, pharmaceutical, chemical, automotive, consumer goods and mining. She is also the Board Chair for Sustainable Silicon Valley and Board Member of Blue Planet Network.

 

5. Marianna Grossman – Executive Director, Sustainable Silicon Valley

Marianna Grossman leads Sustainable Silicon Valley, who’s mission is to create a more sustainable future within the Valley by collaborating with local government agencies, businesses, and community organizations to identify and address the most pressing environmental issues of the area. Marianna’s goal is to catalyze innovation and action to produce economic value, while at the same protecting the environment. She brings more than 25 years of business and leadership experience with knowledge of climate change, sustainable technologies, Total Quality Systems and transformation management. All of this aims to create value for clients across the different sectors of the industry, including the entrepreneurship, computer hardware and software, semiconductors, automotive, educational and civic organizations. Marianna has also both developed and led training courses from executive to individual contributors on four continents. She is an expert in increasing revenues while at the same time taking advantage of both new market opportunities and improved use of energy.

 

6. Diane MacEachern – Author, Big Green Purse

Diane MacEachern is the founder & CEO of Big Green Purse, the award-winning environment-focused website. She is also the author of the best-selling book Big Green Purse: Use Your Spending Power to Create a Cleaner, Greener World as well as Save Our Planet: 750 Everyday Ways You Can Clean Up The Earth. She’s also a a regular commentator on Martha Stewart’s Whole Living radio program.


In addition to writing, Diane is a founding member of Green Moms Carnival, one of the most reputed green lifestyle blogging networks on the web. During her career, her main focus has been to empower consumers – especially women – to use their marketplace clout to protect the environment. Due to her passion in these endeavors, Diane has garnered a series of awards and recognitions, including the Best Green Website of the year 2007, being the finalist in the Books for a Better Life award 2008, being featured in the Top 100 Environmentalist Blogs from Design Sprout and much more.

Follow her on twitter here>>

 

7. Nina Simons – Founder, Bioneers

Nina Simons is a social entrepreneur, Co-CEO and Co-Founder of Bioneers, a national nonprofit that helps highlight, gather and disseminate breakthrough solutions to the most pressing environmental and social challenges. Nina’s life and work have been shaped by her passion for the natural world, women’s leadership, systems thinking, and the arts’ capacity to shape culture and consciousness.


Throughout her career, Nina has served as president of Seeds of Change and as director of strategic marketing for Odwalla, being instrumental to the success of each of these companies nationwide. Since beginning Bioneers in 1990, she and her partner and husband Kenny Ausubel have collaborated to grow the organization and its influence. Bioneers now reaches many millions through its annual conferences, satellite conference partners, award-winning radio series, broadcast and print media, interactive website and book series.

Nina Simons has also been vital in restoring the “feminine” to a balanced place in our culture. In 2006, she began offering Cultivating Women’s Leadership, a five-day intensive for diverse women with the passion and capacity to effect change in their communities. This intensive training emphasizes skillful collaboration across differences, and the creation of relationships and networks to cultivate leadership, build alliances and encourage mutual support.

Follow her on Twitter here>>

 

8. Pamela Gordon – Author, Lean and Green: Profit for Your Workplace and the Environment

Pamela J. Gordon is the President and Founder of Technology Forecasters Inc. (TFI), as well as being the Lead Consultant for TFI Supply Chain and TFI Environment. TFI is an organization that helps technology companies create more efficient supply chains while at the same time reducing their environmental impact. She specializes in sustainability and is a popular keynote speaker, having presented at high-tech conferences in Asia, Europe, and the Americas. Before founding TFI, Ms. Gordon was a senior analyst at McGraw Hill’s electronics industry market-research firm Gnostic Concepts Inc. She is also the author of the influential 2001 book, Lean and Green: Profit for Your Workplace and the Environment. It features 17 electronics companies from around the world and has been required reading at the University of California Haas School of Business.


On top of all of these achievements, Ms. Gordon has received the 2011 Sustainability Summit Community Award which was given in recognition of “the person who has most generously dedicated time and effort to support the development of a legacy of environmental stewardship in the [electronics] industry.”

 

9. Astrid Lindo – Co-founder, The Living Seed Company

A native of Colombia and raised in Miami Beach, Astrid Lindo always lived close to the earth. This led her early on to understand modern human’s disconnection with the natural world and contributed to her desire to found The Living Seed Company and inspire people to live more harmonious lives with their environments. The organization specializes in providing people with the best possible choices for food diversity.


With her formal training as an interior designer from the Fashion Institute of Technology in New York City, she has also built a career as an ecological interior designer. Astrid holds a Certificate in Green Building and Permaculture, as well as an LEED accreditation. Her firm Astrid Design Studio supports more sustainable practices in the design field.

Follow her on Twitter here>>

 

10. Stacie Shepp – 2011 Executive Director, San Francisco Green Chamber of Commerce

In 2011, Stacie Shepp was the fearless leader the San Francisco Green Chamber of Commerce. The organization empowers businesses to achieve economic, environmental, and social sustainability. Members benefit from increased visibility, educational tools to improve operational performance, and extensive networking opportunities.


Stacie is also co-founder of Earthsite, a Digital Consultancy for Sustainable Brands that specializes in building web strategies, design and social media marketing campaigns that are sustainable and optimal. Stacie is a graduate of the Green MBA program at Dominican University of CA.

 

About the author:

Lisa Ann Pinkerton is founder of Women In Cleantech & Sustainability, a San Francisco Bay Area group dedicated to the advancement of women in various environmental and technology sectors. She is also Founder and President of Technica Communications, where she handles marketing and public relations strategies for cleantech and biotech companies. Lisa Ann is a former award-winning broadcast journalist who reported for National Public Radio, PBS Television, WPXI-NBC, American Public Media, and Free Speech TV.

Women in Sustainability

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Over the past few years, women have made great strides in all areas of sustainability. For example, women hold key positions in large solar companies, are driving sustainability initiatives in Fortune 500 companies, and have started businesses that have greatly impacted the food industry.

There's still so much more to accomplish!

As of 2010, there are only 15 women running Fortune 500 companies; this is an extremely small number which has seen movement only in the past few years. Despite this low number, women hold 39% of the leadership positions in the sustainability field. With the proliferation of environmental and sustainability positions in all sizes and types of companies, the number of women in game-changing, influential roles can only continue to increase. Many sustainability roles have been created in the past few years, and the type of work done within these roles and the impact they have will continue to evolve.

As companies begin to see the importance of supporting and cultivating women's leadership, and more women continue to strive in these key positions, the current business paradigm will positively shift. Women a great opportunity to truly make a mark in this field!
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EcoTuesday Over The Years - A Recap

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My life’s purpose is to create awareness for alternative living choices for people who might not have access to them. This is why EcoTuesday started way back in 2007 and why I founded my new company, Alegria Partners, earlier this year.

One of the many things that I’m proud of about EcoTuesday is that the people that come each month and the companies that are represented tend to be those with incredibly strong ethics that are tied to the great possibility of “Turning the Tide” of our current business models and paradigms. Those in the EcoTuesday community are work on new technologies that save water, clean our air, and help us decrease our dependence on fossil fuel. Participants also share their voices through the way they spend their dollars, investing in other people’s dreams through crowdfunding campaigns, and sharing the tangible objects they have through the access economy’s platforms. There is a huge push to share information and knowledge, rather than keep all of that information to ourselves.  All of these things affect how companies work, and those who attend EcoTuesday have really embraced this shift.

Over the past (almost) six years, EcoTuesday has hosted approximately 250 events in 13 cities across the country. People from many other countries have attended the events and some have even replicated them in their own countries. This has been a great form of flattery! In San Francisco alone, we’ve had 61 events, including 4 fantastic panel discussions focusing on very specific areas of sustainability. This means that hundreds and hundreds of people have attended EcoTuesday events over the years.

For me, the most powerful part of attending an EcoTuesday event is hearing about all the incredible things that everyone shares about during the Introduction Circle. While many beautiful things are happening in the world, we also have a lot of not-so-nice things happening in our world, such as climate change, border tensions, homelessness, lack of funding for education. When I hear 50 people - or more - share what they’re passionate about, I know that what they’re sharing about is so incredibly tied to their own personal lives. This might not be blended into the business of the company they work for or the company they started, but it really shows what’s true to them personally. I’ve had the honor and opportunity to learn about some of the most innovative, progressive companies first-hand and all are excellent. It’s been incredible to learn about how all these different companies work, about their relationships with the vendors on their supply chains, and how they relate with their customers. Thanks so much for giving me this fantastic opportunity over the years to be a witness to all of this.

EcoTuesday stands for sharing information, being a platform for education and connecting people with similar values and interests so that people can take what they’ve learned at an EcoTuesday event and share it with friends, family and colleagues so that what we talk about here doesn’t just stay here - it ripples out so that in some way, shape or form, everyone has access to this type of education and awareness.

My hope is that what EcoTuesday stands for has impacted all of your lives.

EcoTuesday is now transitioning into a new phase and will be under the umbrella of Alegria Partners, where I provide sustainability initiative development and marketing strategy services to mission-driven companies. Right now, there aren’t any plans for more monthly events in San Francisco in the future. However, and I’ve mentioned this before, I do hope to have 1-2 full of half-day events at some point next year. When we meet again next time, we’ll even have other things in store for you, such as an unconference, more panel discussions, or longer keynote speakers. To make this happen, I’ll need your help. I’ll be looking for people to help me create a strategy and execute the event. Volunteers are golden! I’ll also need the help of those out there who can become sponsors to invest funds to help cover operational costs of a bigger event. The great thing about sponsorship is that it provides you and/or your company exposure to this fantastic audience, so it’s definitely a win-win situation for everyone! Larger events have a lot more costs and I’d love to keep the per ticket prices reasonable so that more people in our community have access to these larger EcoTuesday events.

I see this change from monthly events to less frequent events not as a death, but as a shift or a transformation.

I’ve used the word “bittersweet” to describe how I feel about this shift. It’s been a challenging choice, but I know in my heart that it’s a good one and I am excited about having more time to spend on my blossoming family and expanding business.

I do hope that you’ll all keep in touch - sign up for the EcoTuesday mailing list, be our friend on FB, join our linkedin group and follow us on Twitter. Wow - that’s a lot of social media! But this way, you’ll be able to stay updated about what’s going on with EcoTuesday and I’ll share more news and information about our partners and friends.

Thank you all so much for supporting EcoTuesday over the years, and being a part of our sustainable community!